Straplines – Creating a Business Strapline to Remember

You’ve just had the perfect logo created for your business.  But you just want to complete things by having a catchy strapline to articulate what your business is about. Sounds simple enough, doesn’t it? But there is a real creative skill to producing a slogan that is going to be an asset to your business.

The strapline has a very simple mission – to quickly sum up why a customer should do business with you.  It can turn into a major part of your branding.

Here are a few tips to help you start thinking up some straplines for your business.  Try to concentrate on one aspect of your business that sets your business apart.  If you have identified a unique selling point, this is the ideal time to bring it to the fore. Do you have the widest selection available, the ability to customise your product or the best quality?

Think about your ideal customer, as well as just focusing on your product.  What problems are they trying to overcome? Can you help them save time or money? How can you make their life easier, more exciting or more fulfilling?  Is it possible to make them feel more confident about their appearance or more attractive to other people?

Ideally your slogan should be short, snappy and memorable. Between 3 and 7 words is a good length to aim for.

Want some inspiration? Here are some of our favourite classic straplines:

Just do it – Nike
It does exactly what it says on the tin – Ronseal
Vorsprung durch technik – Audi (roughly translates as ‘progress through technology’)
Reassuringly expensive – Stella Artois
Take a break, take a Kitkat – Kitkat
A diamond is forever - DeBeers
Because you’re worth it – L’Oreal
Beanz Meinz Heinz – Heinz
The car in front is a Toyota – Toyota
The best a man can get – Gillette
Melts in your mouth, not in your hands – Minstrels
You can do it, when you B and Q it – B and Q

These straplines have been so successful that many have entered into common language.  Want some help putting some ideas together? Give us a call on 01527 573770 to discuss how we can help.

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