In 2018, we were called upon to stage-manage Bosch DIY & Garden’s on-stand activity at the RHS Chelsea Flower Show for the second year running. Our brand new theme — ‘Bosch Botanics’ — featured an on-stand bar manned by expert mixologists creating non-alcoholic ‘mocktails’ for press and celebrities alike.
We encouraged standgoers to ‘forage’ ingredients from a pre-built ‘living wall’ to include in their drink – using the new Bosch EasyPrune powered secateurs. We also presented top tier journalists, RHS judges and A-listers with a succulent Bosch button hole to wear throughout their visit. Our innovation and industry reached out to 200+ media titles and journalist contacts pre, during and after press day.
1100000
Facebook impressions gained during the show week
715
% Twitter engagement increase on previous week
603
% Instagram engagement increase on previous week