How do you drive scholarship applications and promote the work of the Millennium Point Trust?

Millennium Point

The mission

Superdream was appointed by Millennium Point to provide PR support to its in-house marketing and events team in delivering a comms strategy for the Millennium Point Trust’s scholarship programme, which sees one undergraduate bag a full paid-for STEM degree.

We have also been working alongside the Trust to position Millennium Point as a fun, compelling and great host for events, and highlight the charitable work of the Trust. Work which saw them donate, invest, and facilitate more than £4.8m to STEM-related organisations, projects and initiatives in the West Midlands during 2018.

What we did

We developed and delivered a comms plan to drive applications for the scholarship, as well as to promote Millennium Point and the work of the Millennium Point Trust. We pulled together a panel of expert judges for the grand final, and provided events assistance on the day of the awards.

We also worked with Millennium Point over the course of six months to organising a press/trade open day; a city centre stunt; crisis comms; liaising with trade media on editorial thought leadership and comment opportunities.

What happened?

50

plus pieces of coverage for Millennium Point in six months

6

million people reached

300

% year-on-year increase in applications for the Millennium Point Trust Scholarship

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