How do you encourage installers to redeem banked loyalty points?

Worcester, Bosch Group – Greenstar Rewards

The mission

Loyalty schemes only work if people are engaged with them. That’s the problem Worcester – the market leader of the heating industry – had with their Greenstar Rewards for installers. How could we get installers spending?

What we did

We ran a Black Friday campaign across print, digital, SMS and email with even more enticing offers to get installers spending their loyalty points.

What happened?


points redeemed in four days.


more orders placed year on year.


more points redeemed year on year.

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