Michelin was pitching to keep one of its key customers, worth millions in business. They needed something impressive to leave as a reminder. Something to express the innovation, style and prestige of Michelin tyres.
From first impressions to attention to detail, we made a leave-behind that reflects Michelin’s quality through and through. On the outer: a sleeve made of rubberised paper, embossed with Michelin’s signature tread. Inside: a tablet that plays their introduction film, a brand brochure and USB.
Michelin loved it.
Their client loved it.
And of course, Michelin won the pitch.