How do you increase activity by over a third in 10 days?

Worcester, Bosch Group

The mission

Loyalty schemes only work if people are engaged with them. That’s the problem Worcester – the market leader of the heating industry – had with their Greenstar Rewards for installers. 33,540 unspent loyalty points, to be precise. How could we get installers spending?.

What we did

We ran a Black Friday campaign across print, digital, SMS and email with even more enticing offers to get installers spending their loyalty points.

What happened?

20%

Reduction in outstanding points in four days

450

new members joined the scheme.

2228

active members – up from 851 in 10 days.

want to talk?

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