Loyalty schemes only work if people are engaged with them. That’s the problem Worcester – the market leader of the heating industry – had with their Greenstar Rewards for installers. 33,540 unspent loyalty points, to be precise. How could we get installers spending?.
We ran a Black Friday campaign across print, digital, SMS and email with even more enticing offers to get installers spending their loyalty points.
Reduction in outstanding points in four days
new members joined the scheme.
active members – up from 851 in 10 days.